T-Mobile Retail Service
The new T-Mobile ‘Retail Service’ concept to be launched in T-Mobile stores across the Netherlands
T-Mobile Retail Service
CHALLENGE
The new T-Mobile ‘Retail Service’ concept to be launched in T-Mobile stores across the Netherlands resulted in ambitious requirements to deliver up-todate information and advice about T-Mobile products to customers via touch screen monitors.
These concept requirements were translated into the development of four Multi Media Experience (MME)
SOLUTION
Looking at the hardware required to deliver the MME Applications, T-Mobile decided to use Personal Computers in a secure, air-conditioned area in the back office, with touch screens and keyboard/mouse functionality in the shop.
This setup results in a large distance between the PCs and the touch screen monitors, requiring the extension of standard PC communication protocols like VGA, PS/2 and RS323.
To overcome this, T-Mobile tested several options for transporting video, audio and keyboard/mouse signals over large distance. It was imperative that thevideo quality was excellent. Touch screens have the additional challenge of a serial connection which requires a continuous signal. Adder X2-Gold CAT 5 extenders proved to be the best solution by far.
Looking at the hardware required to deliver the MME Applications, T-Mobile decided to use Personal Computers in a secure, air-conditioned area in the back office, with touch screens and keyboard/mouse functionality in the shop.
This setup results in a large distance between the PCs and the touch screen monitors, requiring the extension of standard PC communication protocolslike VGA, PS/2 and RS323. To overcome this, T-Mobile tested several options for transporting video, audio and keyboard/mouse signals over large distance. It was imperative that thevideo quality was excellent. Touch screens have the additional challenge of a serial connection which requires a continuous signal. Adder X2-Gold CAT 5 extenders proved to be the best solution by far.
ABOUT T-MOBILE
T-Mobile, the worldwide mobile network, has 2.3 million customers in the Netherlands (December 31st, 2004) and holds the number 3 position in the Dutch market. T-Mobile offers products and services for both consumers and business users. T-Mobile Netherlands is a part of T-Mobile International, one of the leading mobile communication companies in the world. As one of the three strategic pillars of Deutsche Telekom, T-Mobile concentrates on the most dynamic markets in Europe and the Unites States.
ABOUT AdderLink X2 Gold
The AdderLink X2-Gold, (part of the AdderLink X Series range), extends very high quality video, keyboard, mouse, transparent, high speed RS232 and digital audio up to 300m (1000ft) over Category 5 or higher UTP cable. The AdderLink X2-Gold has been designed to provide industry leading video clarity, audio quality, compatibility and high rack densities.
Dual access versions provide local KVM access at the computer for local as well as remote control.
FEATURES:
CHALLENGE
The new T-Mobile ‘Retail Service’ concept to be launched in T-Mobile stores across the Netherlands resulted in ambitious requirements to deliver up-todate information and advice about T-Mobile products to customers via touch screen monitors.
These concept requirements were translated into the development of four Multi Media Experience (MME)
Applications:
|
SOLUTION
Looking at the hardware required to deliver the MME Applications, T-Mobile decided to use Personal Computers in a secure, air-conditioned area in the back office, with touch screens and keyboard/mouse functionality in the shop.
This setup results in a large distance between the PCs and the touch screen monitors, requiring the extension of standard PC communication protocols like VGA, PS/2 and RS323.
To overcome this, T-Mobile tested several options for transporting video, audio and keyboard/mouse signals over large distance. It was imperative that thevideo quality was excellent. Touch screens have the additional challenge of a serial connection which requires a continuous signal. Adder X2-Gold CAT 5 extenders proved to be the best solution by far.
Looking at the hardware required to deliver the MME Applications, T-Mobile decided to use Personal Computers in a secure, air-conditioned area in the back office, with touch screens and keyboard/mouse functionality in the shop.
This setup results in a large distance between the PCs and the touch screen monitors, requiring the extension of standard PC communication protocolslike VGA, PS/2 and RS323. To overcome this, T-Mobile tested several options for transporting video, audio and keyboard/mouse signals over large distance. It was imperative that thevideo quality was excellent. Touch screens have the additional challenge of a serial connection which requires a continuous signal. Adder X2-Gold CAT 5 extenders proved to be the best solution by far.
RESULT T-Mobile opened its first service point in Nijmegen in August 2004, and has since opened up another 7 stores in the Netherlands. It is anticipated that furthershops will be opened throughout 2005 and beyond using X2-Gold CAT5 extender solutions from Adder Technology. From the visitors’ point of view, they are provided with a seamless solution which gives them credible information to make the right choice of T-Mobile products. |
ABOUT T-MOBILE
T-Mobile, the worldwide mobile network, has 2.3 million customers in the Netherlands (December 31st, 2004) and holds the number 3 position in the Dutch market. T-Mobile offers products and services for both consumers and business users. T-Mobile Netherlands is a part of T-Mobile International, one of the leading mobile communication companies in the world. As one of the three strategic pillars of Deutsche Telekom, T-Mobile concentrates on the most dynamic markets in Europe and the Unites States.
ABOUT AdderLink X2 Gold
The AdderLink X2-Gold, (part of the AdderLink X Series range), extends very high quality video, keyboard, mouse, transparent, high speed RS232 and digital audio up to 300m (1000ft) over Category 5 or higher UTP cable. The AdderLink X2-Gold has been designed to provide industry leading video clarity, audio quality, compatibility and high rack densities.
Dual access versions provide local KVM access at the computer for local as well as remote control.
FEATURES:
- Video performance
- Video compensation
- Emulated DDC
- Brightness control
- Audio
- Integrated DeSkew
- Rack options